Why Online Marketing?
Social networks are the most efficient and economical way to publish information about your product or service. 97% of people use social media networks. You can target brand new customers or returning ones. One of the great advantages of advertising on social media is how specific you can get with your audience. You can target based on exact demographics. Target users based on age, gender, location, interests, behaviors, website visitors, email lists, and more. Business owners should consider advertising on at least one social media channel.
Why online marketing over traditional marketing?
Low Entry Cost - Advertising on social media is significantly lower compared to traditional advertising. If you have a smaller budget, you can still have success by finding the right platform for your business. However, the more you have to spend on ads, the quicker you learn what is working or not. Learning from the analytical tools available is crucial in order to optimize performance, test new variables, and reach your goals faster.
Build Audiences - Businesses have great analytical tools available, and the data collected can be used for future campaigns. When an ad is created, a user clicks on an ad, visits a landing page, or signs up for an email, they can be retargeted at a later date.
There are several targeting options available, which allow more audience testing. Utilize the built-in tools to understand audience breakdowns and how they relate to the campaign performance. This helps to better understand audiences in order to create ads that will better resonate with them. Apply what has been learned to update ad targeting and use it to optimize future campaigns.
Wide Range of Formats - The great thing about advertising on social media is that you have the creative freedom to showcase your brand. Each social platform has its own ad specs, placements, and formats, there are some common denominators across platforms. From static images to long-form videos, to horizontal and vertical rectangular formats to square. Always utilize every bit of ad placement space to increase your ad real estate space on a screen. This will increase user focus on your content and limit outside distractions from other ads and content.
Hyper-Target Customers - A huge percentage of the population is active on social media. Their data is available to business owners and advertisers alike to benefit from. Businesses can target based on exact demographics. Users can be targeted based on age, gender, location, interests, behaviors, website visitors, email lists, and more. This gives the advantage of introducing brands to new users based on demographics and best matches up to those interests and behaviors. This data is made available to us as advertisers when we publish campaigns and allows us to use more context in our marketing campaigns to make sure we're showing relevant information to relevant people.
Online marketing allows for more fluid and personalized messaging, which is useful for local businesses. It also allows them to reach target audiences without breaking the bank compared to traditional marketing. Stay tuned for more blogs as we dive more into the world of marketing and growing your business.
