A Guide to Repurposing Your Content
It’s hard to create content right?
Not only do you need to have a creative nack but it takes hours of brainstorming, typing, writing, creating, and editing. Let me give you some tips on how to use content that you have already created!
Repurposing content can save you time and effort in creating new content since you can start with an existing piece of content and build on it. This approach can help you maintain a consistent brand message and improve your content marketing efforts.
What does it mean to repurpose your content?
Repurposing content refers to the process of taking existing content and transforming it into new formats or mediums to extend its reach, visibility, and usefulness to a different audience. It involves finding new ways to present the same information or message to provide added value to your audience.
For instance, you can repurpose a blog post into an infographic, a podcast, a video tutorial, a social media post, an ebook, or even a webinar. By repurposing content, you can reach a broader audience, appeal to different learning styles, and leverage different distribution channels.
Why should you repurpose content?
By repurposing your content into different formats and channels, you can reach a broader audience who may prefer to consume content in different ways. This helps to increase the visibility of your brand and drive more traffic to your website.
Increase content's lifespan: Repurposing content can help you extend the lifespan of your content. Instead of creating new content from scratch every time, you can update and repurpose existing content to keep it relevant and useful.
Save time and resources: Repurposing content can save you time and resources in creating new content. You can start with an existing piece of content and transform it into multiple formats to provide added value to your audience.
Build authority and credibility: Repurposing your content into different formats can help you establish yourself as an authority in your industry. By providing valuable content across different channels, you can build trust with your audience and enhance your credibility.
The “Rule of 7”
The "Rule of 7" is a concept that suggests that a potential customer needs to see or hear a message at least seven times before they take action or make a purchase. The idea behind the Rule of 7 is that repeated exposure to a brand or message helps to build familiarity and trust, which can lead to greater engagement and conversions.
In other words, by exposing your audience to your brand or message multiple times across different channels, you increase your chances of being seen and remembered. This is why repurposing your content is key!
However, it's important to note that the Rule of 7 is not a hard and fast rule, and the number of exposures needed to convert a potential customer may vary depending on the industry, audience, and other factors. Nonetheless, the concept highlights the importance of consistent and repetitive marketing efforts to improve your chances of success.
People have different preferences of where they view content
People have different preferences of where they view content based on a variety of factors, including:
Learning Style: People have different learning styles, including visual, auditory, and kinesthetic. Some people prefer to learn through reading, while others prefer watching videos or listening to podcasts.
Convenience: People may prefer to consume content on a specific platform or device that is most convenient for them. For example, they may prefer to watch videos on YouTube or listen to podcasts on Spotify.
Personal preferences: People have personal preferences based on their interests, habits, and values. For instance, some people prefer to read long-form articles on a desktop computer, while others prefer to read short-form content on their smartphones.
Demographics: Different age groups and demographics have different preferences for consuming content. For example, younger audiences tend to prefer short-form content on social media, while older audiences may prefer longer-form content on traditional media.
Context: The context in which people consume content can also influence their preferences. For example, someone may prefer to watch a tutorial video on a specific topic when they are trying to solve a problem or learn something new.
Ultimately, understanding your audience's preferences is key to creating content that resonates with them and drives engagement. By creating content in different formats and platforms, you can reach a broader audience and provide value to your target audience in the way they prefer to consume it.
Create Evergreen Content
Evergreen content is content that remains relevant and useful over a long period of time, without becoming outdated or obsolete. Unlike news or current events-based content that has a limited lifespan, evergreen content provides timeless value to your audience and can be reused and repurposed multiple times.
Here are some steps you can follow to repurpose content:
Choose the content to repurpose: Start by selecting a piece of content that has performed well or has the potential to be valuable to your audience.
Analyze the content: Review the content and identify key points, main themes, or useful insights that can be used to create new pieces of content.
Determine the new format: Consider the preferences of your audience and determine the new format that would be most suitable for them. For example, you may choose to repurpose a blog post into an infographic, a video, a podcast, or a social media post.
Adapt the content: Once you have chosen the new format, adapt the content to fit the new medium. For instance, if you are repurposing a blog post into a video, you may need to create a script, record audio, and add visuals to create an engaging video.
Publish and promote: Once the repurposed content is ready, publish it on the appropriate platforms and promote it to your audience. This can help to extend the reach of your content and increase its visibility.
Monitor and adjust: Finally, monitor the performance of the repurposed content and adjust your approach as needed. This can help you to identify which formats and channels work best for your audience and refine your content marketing strategy over time.
When creating content for your socials think of the goal behind it. Will you be able to use it in the future? Do you have any content that you can repurpose now? Check out your socials and see if there is anything that you can repurpose today!
